She loves being the life of the party, she loves fashion, travelling and just about anything the world has to offer. Confident, free-spirited and daring, the modern woman lives life her way and allows nothing to hold her back.
To Salvatore Ferragamo, this woman is very much worth celebrating – with a beautiful fragrance, no less. The "amo" in Amo Ferragamo is Italian for "I love", also an unapologetic declaration of everything the modern woman loves. Embodying the fun, go-getting spirit of the fragrance is the effervescent English model and actress Suki Waterhouse.
In the campaign video below, the 26-year-old switches up her looks and dances around Florence, proclaiming "Amo feeling like a diva", "Amo travelling", "Amo having nothing to wear" and more. She's as sprightly as the fragrance, which opens up with Italian bitter accord, blackcurrant and rosemary, before revealing a floral heart and a sweet woody base.