It’s that time of the year again—Pantone has announced its 2020 Colour of the Year! This time around, it’s Classic Blue, and the world-renowned brand has some thoughts about why. The deep blue colour is “meant to symbolise protection, stability, peace, and confidence, as well as encourage deep thinking, open mindfulness, and communication,” says the statement from the company. Heading into the new decade, we couldn’t be more here for channeling powerful, peaceful energy all of 2020.
Classic Blue follows 2019’s Pantone Color of the Year, Living Coral, and was announced alongside a “multisensory experience,” including sight, sound, texture, scent, and taste. It’s the first multisensory colour in the company’s history, and the brand offers ways to connect the colour to each of your five senses (it feels like velvet and tastes like elegance). Classic Blue is precisely that—a classic shade that belongs in every crayon box, living room, and closet.
You’ll find Classic Blue almost everywhere, including politics. Blue is the colour identity of the United States Democratic Party and is inherently political. In a statement, Laurie Pressman, the Vice President of the Pantone Colour Institute, said, “The Pantone Colour of the Year highlights the relationship between trends in colour and what is taking place in our global culture at the moment in time, a colour that reflects what individuals feel they need that colour can hope to answer.” As an ideological division in the US ramps up and the Republican Party repeatedly strikes down legislation favouring women’s rights, climate change, and gun control, blue is becoming increasingly associated with liberal ideology. (Not to mention, there’s a presidential election coming up in 2020.) So… has Pantone gone political? It seems possible, as the language implies a double meaning to the choice.
Want to channel Classic Blue as you enter the new year? With tons of vibrant makeup options everywhere from YouTube to Euphoria, what better way to explore the Colour of the Year than through makeup? Below, we rounded up ten blue beauty products that will make a perfect addition to your vanity.