Rouge, More Rouge

This fall, Rouge Dior Ultra Rouge colours the lips in saturated shades inspired by the city, with a luminous, semi-matte finish and 12-hour wear for incredible hydration and sensory wear.
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Rouge Dior Ultra Rouge delivers high colour impact and wear for up to 12 hours (instrumental test carried out on 20 subjects). Colours are ultra-saturated thanks to a high concentration of pigments. Wearing Rouge Dior Ultra Rouge procures an incredibly light sensation on the lips, combined with the comfort of the formula.


Always at the cutting edge, Dior challenged its research department to combine the desire for dazzling colour with the need for long-lasting comfort. The fruit of extensive research and in-depth scientific studies, Rouge Dior Ultra Rouge is the first* lipstick composed of a polymer combined with a plant-based oil to deliver absolute hydration and comfort, along with 12-hour wear with no tight or dry sensation. 


Four limited-edition shades to boldly dress the lips: 
533 Ultra Rush: an audacious orange in a luminous semi-matte finish.
783 Ultra Me: a powerful purple in a luminous semi-matte finish.
823 Ultra Ambitious: a strong beige in a luminous semi-matte finish. 
783 Ultra Me: an intense burgundy in a luminous semi-matte finish.

Peter Philip's tips:

"Rouge Dior Ultra Rouge adds new magic both to the experience of lipstick and the expression of red," Peter Philips confides. "Because the formula acts as an overprint, like an ink tattooing the lips and like a perfectly weightless coloured film, it enabled me to develop new, highly saturated and luminous shades. Like a painter with a new colour palette."

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Application tips:

1. Start by lining the lips with Dior Rouge Ink Lip Liner. 
2. For perfectly even results, then apply Rouge Dior Ultra Rouge with the Backstage Lip Brush working from the center of the lips outwards. 
3. For a bolder colour finish, apply the lipstick directly on the lips. For optimal application, extend the tip of the stick by 2 mm


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