The sources of inspiration for makeup have changed over the years. If previously references were sought in theater, art or even cinema, nowadays makeup artists are relying on social networks and what is going viral around the world.
This season, a beauty trend that has flooded the catwalks and our feed is the playful makeup. HBO's Euphoria series began a movement that encouraged people to take more risks when it comes to makeup, choosing stronger shades and abstract designs to elevate the look. Check out our list of brands that embraced this trend during New York Fashion Week and London Fashion Week and get inspired!