Teyana Taylor is getting her toes scrubbed while enjoying a piece of Popeyes fried chicken at Junie Bee Nails, her nail salon in West Harlem. She’s also taking sips from her new favorite drink: peach CÎROC, soda water, and a splash of lime. It used to be CÎROC original, cranberry, and pineapple juice, but that changed today. Taylor has been announced as the first of several new CÎROC ambassadors for the unveiling of its new summer line of vodkas. The upcoming releases will be represented by an all-female roster set to also include Cassie and Karol G.
As someone who’s been enjoying the vodka “since CÎROC was just the blue one,” Taylor is more than qualified for the job. As she put it, “this isn’t bullshit for the check. You know how people have wine coolers?” she asks. “Well, I have a CÎROC cooler. When a new flavor drops, it’s like sneakers to me.” When asked to choose a flavor to represent, she picked peach.
Brands like CÎROC are hopping on the female-empowerment trend, after previously sticking to a mostly male group of partners and ambassadors. Sean “Cîroc Obama” Combs was the brand’s first ambassador within the Hip-Hop music industry and is responsible for bringing the brand its very cool cachet.
“Usually with liquor ads, it’s predominantly male,” Taylor continues. “It’s always men, posing all cool. It’s dope to have a collaboration with all females at a time like this.” I bring up the Dos Equis Most Interesting Man in the World, to which she responds, “If they’re going to do the most interesting anything, it should always be about a woman."