The Fondazione Prada in Milan evolves its digital presence

The cultural institute opens its virtual doors to exhibitions during quarantine.
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Established in 1993 by the Prada fashion house in Milan, Italy, the Fondazione Prada closed its physical doors to the exhibition spaces in the face of the current health emergency of COVID-19 until further notice, but its digital presence is evolving.

The cultural institute, whose objective is to promote specific disciplines: architecture, art, science, dance, cinematography, literature, music and philosophy, has found light in the darkness of the chaos of everyday life to experience new languages so as not to remain silent. With that mentality, Fondazione Prada opens its virtual doors to exhibition spaces through its digital platform and social networks, making it a project in which new communication tools can be developed not only today, but beyond in the future .

Glossary, the new communication tool, explores the Fondazione Prada archive with a critical eye. The element works based on the creation of a glossary to gather the projects carried out since the opening of the cultural institute more than 25 years ago. Inner Views is a virtual tour of the three recently opened exhibitions: The Porcelain Room, Storytelling and K. On the other hand, Outer Views is a channel to what happens outside the facilities, documenting the contribution of the works of the Collezione Prada on loan to international institutions.

The Perfect Failures film program, conceived by the Fondazione Prada and MUBI, will be available from April 5 on the streaming service, accompanied by a new section of the digital platform where original content will be found. The Accademia Aperta is a video project of the Accademia dei Bambini that offers the workshops of teachers from various disciplines, such as architects, artists and film directors. The new editorial initiative, Readings, consists of podcasts on readings of extracts from books published by the foundation for eight years by authors such as Massimo Cacciari, Roxana Marcoci and Udo Kittelmann.

Fondazione Prada



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