Why Prada loves art so much?

Literally engraved in the stone of Largo Isarco, where stands the Fondazione Prada, the links that unite the mark to art are also concretized in the form of objects to wear ... or to exhibit at home.
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All that was missing was a visit to the city of gold and asphalt inaugurated by Prada in 2015, a brilliant Fondazione set up in an old distillery in the south of Milan, and whose seventh and last building, the Torre, has just been baptized. With the baguette? Reem Koolhaas, Dutch architect, founder of the Office for Metropolitan Architecture and partner in crime of Miuccia Prada, for whom he designed the ingenious Prada Transformer, an exhibition space as ephemeral as hybrid ... before re-offending, this year as part of the brand's fall-winter 2018-19 menswear parade. Motivated by long-standing friendships or heart-felt, Miuccia Prada's creative hub has been making architects, visual artists, illustrators and filmmakers revolve around joint projects for forty years. We discover, next to the backpacks to wear on the chest of Rem Koolhaas, a wallet "cardboard drawings" signed Ronan brothers and Erwan Bouroullec, a shirt with printed "runic" scratched Jacques Herzog and Pierre deMeuron ... The highlights of Spring / Summer 2018 served as a medium for eight emerging or recognized illustrators, all of them feminist, including London's Brigid Elva, Australian Stellar Leuna and Natsume Ono, Japanese mangaka. author of Ristorante Paradiso. Proof that fashion is not so much a conservatory as a laboratory.



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