The world's most powerful digital influencer, Chiara Ferragni, launched her first partnership with cosmetics giant Lancôme.
All products carry the design that is Chiara's trademark: the famous "eyes" that have already stamped from T-shirts to bags and shoes. In addition, the whole line was thought in pink and, according to her, the highlight of the collection is the Flirting Palette that combines the must have cosmetics of Chiara in a single package. In pink glitter, it is, of course, ideal for Instagram and has a pink blush, 3 illuminators, a gloss, 4 shadows and 4 lipsticks.
In addition, collab also has a limited edition of the famous Hypnôse mascara, as well as three special colors exclusive to the famous "Rouge Absolut" lipstick. The new tones were called "Girl Next Door", "Power Talk" and "Sweet Mom".
About the new collection, the ambassador of the French brand said: "I wanted to create a collection of makeup 100% my style. That is why I joined forces with Lancôme. We work on products and relevant communication for the girls. I deeply believe that make-up is a powerful weapon for us to feel better with ourselves, to face our daily challenges, and to reach our goals in earnest. "
The Lancôme & Chiara Ferragni collection is launched worldwide in June. For now, for the most anxious, is already in the cosmetics stores Douglas, Italy.