Victoria's Secret Fashion Show will no longer appear on our television screens, as the lingerie brand is "rethinking" the traditional show.
For nearly two decades, people from around the world have connected to see people like Gisele Bundchen, Bella Hadid, Kendall Jenner and Winnie Harlow transform into "angels" as they walk down the walkway covered in lingerie and feathered wings.
But behind the scenes, the brand would be busy trying to make the annual event more relevant. The decision to move away from the small screen came from Leslie Wexner, executive director of Victoria's Secret parent company, L Brands.
"We decided to rethink the traditional Victoria's Secret Fashion Show, " he wrote in an email sent to co-workers. "In the future, we do not believe that the television network is the right choice." He also notes that the show, which was traditionally broadcast on channels around the world "must evolve and change to grow." With that in mind, L Brands hopes to create "a new kind of event".
While not entirely surprising, Victoria's Secret was criticized for its lack of diversity on the catwalk. In November 2018, former marketing director Ed Razek was forced to apologize after stating that the public has no interest in seeing transgender or different size models on the runway. But the lingerie brand is working hard to reinvent itself after the scandal.