All Saints unveils Instant Summer campaign, a postcard memory of summertime and friendship to welcome the summer months. “It’s perhaps a timely reminder to us all to live in the moment, no matter where or with whom we find ourselves,” said Chief Creative Director Wil Beedle reminiscing his days in Goa before the world is on lockdown.
Taking inspiration from the 1990s trance party, AllSaints brings us out of the city to Goa, the paradise on earth in western India. From dusk ‘til dawn, All Saints Summer 2020 campaign captures the psychedelic days of summer on the island afar.
Featuring still imagery and video, the campaign highlights All Saints’ denim essentials and a range of laid-back summer looks. Airy silhouettes and tie-dye prints take over the womenswear, creating a captivating colour-blocking effect against the golden sky. Meanwhile, the menswear collection sees a rich palette and prints.
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