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Gucci carries the codes of retro luxury

Symbolized by its tiger head, the new collection of bags from the Florentine house carries in the codes of elegance and retro luxury.
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The emblem

Presented with the autumn-winter 2018/19 collection, the "Rajah" line has re-appeared at the 2019 Summer Parade. It has become one of the flagship bags lines of the house. Named after the Sanskrit word meaning "prince" or "king", it is distinguished by a roaring tiger's head. Synonymous with grace, strength and grandeur, this emblem reflects the creative vision of Alessandro Michele for Gucci.

Vintage charm

Set with sparkling crystals and colorful enamel, the tiger's head echoes a brooch crafted in the 1940s by Hattie Carnegie, fashion and jewelry designer dubbed by actress Doris Day, philanthropist Marylou Whitney, and Mary Wells Lawrence, first female CEO of a company listed on the New York Stock Exchange.

Spoiled for choice

Sophisticated and relaxed at the same time, the bags of the "Rajah" line are worn by the arm or over the shoulder. We love the maxi-bag in leather (brown or white), monogrammed velvet GG (brown and burgundy) or python (taupe), but also for the leather pouches (white) or GG monogram canvas, as well as for the bag-shaped version comes in smooth leather (lilac) or crocodile (parma). Other Gucci motifs, such as the "Web" ribbon, the horsebit and the double G, are associated with the tiger head for a reinforced vintage effect. "Rajah" bag in crocodile, Gucci.

Photography by Marine Billet

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