On January 25th the Chinese New Year begins and Alessandro Michele is celebrating the Year of the Rat with a collection featuring the world's most famous mouse, the beloved Mickey Mouse! The line features fun accessories ranging from shoes and bags to small leather goods and scarves, many new designs appear among a variety of classic Gucci pieces with a humorous, vintage spirit where the timeless Disney star seems to be joining many of the Brand motives.
The key to this collection? The Mini GG Supreme Canvas with Mickey Mouse Print. A fabric that features the vintage Mini GG pattern with Mickey Mouse playfully applied to it on a varied scale. This pattern was introduced in reference to an 80's House fabric, and the original design, color and look were reproduced with high definition digital printing.
In the images, taken by photographer and director Harmony Korine, depict a playful narrative that follows Mickey Mouse in his daily routine at Disneyland. Starring Ambassador Gucci and actress Ni Ni, actor Earl Cave, and designer, stylist and poet Zoë Bleu, the photos bring a style similar to that of holiday postcards, blending Gucci's eclectic style with Disney's fantasy world.
Creative Direction: Alessandro Michele
Art Direction: Christopher Simmonds
Photograph: Harmony Korine
Hair: Alex Brownsell
Makeup: Thomas De Kluyver
Styling: Alessandro Michele
Location: Disneyland Resort California
Ni Ni Makeup: Gao Jian