Fashion news

Gucci unveils its 2019 campaign in the remnants of Ancient Greece

The Italian house mixes the past with the present for its new pre-fall 2019 campaign.

For the pre-fall 2019 campaign, Alessandro Michele, Artistic Director of Gucci, revisits the ruined temples of the Selinunte Archaeological Park in Sicily. In the images, archetypal characters from Venice Beach such as hardcore punks, skaters, bodybuilders, and surfers are photographed as a counterpoint to an ancient Greek city from the 7th century BC.

The pieces in the collection include velvet blazers, ornamented skirts and tops, and a variety of typical 1970s monogrammed pants.

Here is the video and images of the campaign:

Gucci Pre-Fall 2019

DIRECTOR OF CREATION: Alessandro Michele

ART DIRECTOR: Christopher Simmonds

PHOTOGRAPHER / DIRECTOR: Glen Luchford

HAIR STYLIST: Paul Hanlon

MAQUILLEUR: Thomas De Kluyver

related posts

Recommended posts for you