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I am #guccibloom

The Italian brand Gucci is introducing the new smell with the work of 15 female artists in social media.

The power of social media has also become an important advertising place for the fashion world. As a brand that is very active in social media, Gucci has chosen to make their new perfume campaign exactly from social media. The works of 15 female artists, coming from different parts of the world, and occasionally reconsidering their personal and intimate stories, are almost integrated with the components of Gucci Bloom Acqua di Fiori. To see the works of Phoebe Collings-James, Langley Fox Hemingway, Frances Cannon, Emma Allegretti, Joy Messi and Joanna Avillez, you just have to look at the #AcquadiFiori and #InBloom tags on Instagram.

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