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The rapper makes his debut as Saint Laurent's SS19 campaign face
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The epitome of nonchalant cool in Saint Laurent’s signature black and white, Travis Scott makes his mark as the brand’s SS19 menswear campaign star.

Shot by esteemed fashion photographer David Sims, and directed by Saint Laurent's Creative Director Anthony Vaccarello, the rapper rocks an array of the collection's key pieces, from a dazzling sequinned jacket and the obligatory Saint Laurent skinnies to some seriously slick suiting.

This isn't the first collaboration between Saint Laurent and the American rapper, however. Earlier this year, the brand teamed up with Scott to curate a limited edition, 12-track vinyl record sold exclusively at iconic French retailer, Colette. As Saint Laurent and other luxury houses are increasingly blurring the lines between high fashion and pop culture, creatives from different spheres are getting the opportunity to flaunt their fashionable sensibilities—showing off an impressive editorial side that has long been underrated and unexplored. Long may it continue...

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