The Dassler Brothers Shoe Factory was founded in 1924 by brothers Adi and Rudi Dassler and had great success at the 1928 and 1936 Olympic Games. During World War II, some issues shook the brothers' relationship and they drifted apart in 1948. However, Adi Dassler founded Adidas and Rudi Dassler founded Puma, becoming the two largest sportswear brands in the world.
The history of the separation and construction of the two big brands is seen as a dramatic and attractive tale by all lovers of fashion and sports. In addition, the theme is exactly what Beckham's production company aims to: explore interesting issues in sports, fashion and travel.