The world’s first hybrid fashion project Global Talents Digital, showcasing online new collections along with 100%-virtual ones, reached over 1,5 million views in social media in just via Facebook, Instagram and VK (Russian-origin social network).
The first edition of Global Talents Digital on June 10-11, 2020 presented over 50 designer collections and digital artworks from 20 countries – Great Britain, Germany, Australia, Russia, USA, Peru, Poland, etc. Combining real and virtual collections, Global Talents Digital drives an attention to excessive consumption and environmental problems. Most of the GTD participants are following sustainable and ethical fashion practice.
To support sustainable future of fashion, Global Talents Digital has partnered with short video platform TikTok to launch a 2-day challenge with hashtag #rewiringfashion (#перезагружаюмоду in Russian). The main idea was to promote live-streaming event and to attract an attention of the general audience to overconsumption and changes that fashion industry faces due to coronavirus threats.
The hashtag #перезагружаюмоду (#rewiringfashion) has been viewed over 8,5 million times, raising the actual number of social media hits of Global Talents Digital to 10 million in the first day. The challenge was joined by fashion designers and influencers like Linus Leonardsson, Igor Chapurin, Nataly Osmann, Karina Nigay, etc.
“The social media record-breaking number of Global Talents Digital just proves the format of digital fashion events. If properly produced and designers are well-selected, the online streaming event could attract enough attention globally. In case of cancelling physical fashion weeks because of COVID-19, such events as Global Talents Digital create a significant opportunity for emerging designers to be seen and tracked”, - said Alexander Shumsky, President of Russian Fashion Council and Founder of Global Talents program.
“For now, we have just some social media stats reflecting the impact of Global Talents. The event keeps going Besides the social media, it is broadcasted via 100 fashion web-sites over the world. The advantage of digital fashion events is that it scores attention irrespective of brand names, if the content is cool. I would say that internet almost equals established and emerging designers – the content and creative side become very important, and this is good for up-and-coming brands”, - added Alexander Shumsky.
Global Talents Digital is off-season international project that combines new cutting-edge fashion collections, digital art and virtual influencers in one event. Global Talents Digital is blurring the lines between actual fashion and virtual world, using the advantages of both. Some real collections were presented by virtual models. Some virtual influencers have presented their own digital fashion capsules along with real designers. GTD features AR and ‘see now, buy now’ options, making the streaming event quite interactive. The second edition of Global Talents Digital is scheduled to August 2020.
The first of our many 3D-art presentations was up next, this time from the popular Egor Golopolosov, whose previous works could be seen in campaigns by Nike, Adidas, Disney, Coca-Cola, Coach, Esquire, and many other brands.
Egor’s art has always been inspired by the clash of street culture with art and fashion. His digital collage work is well-suited both for commercial design and for an art gallery.
His new film is a series of wild images, all bringing to mind his influences – street art and graffiti, bucket hats and hip-hop culture.
A professional motion designer and CG-artist, Fernand worked in various design studios in Moscow; participated in the design of the show ‘Circle of Light’ in 2017 for LBL and led the production of CG-sets for musical productions on the stage of the Bolshoi Theater. In addition, he oversaw advertising projects for several major brands: MTS, Tele2, Beeline, PepsiCo, Bayer, and many others.
About his new work:
“I am a mistress born with a raytrace, my dress is full of bright pixels travelling along lines and wires from one coast to another. Everywhere I am good and wily, on any medium my laugh is youthful and beautiful, it flows from the light of your screen into a wavy bloom. Look at me, an ever-young and genial femme, counted with a red shift and uploaded to a file hosting service!” This is the speech of Fernand’s own creation, ‘Sudarinya,’ a wealthy mistress of a household in Russian, rendered in 3D and spinning on a virtual podium. Draped in levitating floating Slavic-pattern fabrics and a plastic transparent cybernetic cape, the ‘Sudarinya’ is a cyberpunk vision of a future model.
Timo Helgert is a creative director from Germany specializing in the study of Augmented Reality through his art. His recent series, The Return of Nature, is a message of hope to everyone who has been affected by the COVID-19 virus. Instead of creating only fear, as mainstream media often does, Timo did the opposite, focusing on beauty in the simple things, on appreciating nature and creating hope even in difficult times. His works reinterpret famous sights, for example, Shibuya, a famed area of Tokyo, as if finally brought into balance with nature.
The Return of Nature is a yet-unfinished new project of Helgert, representing the sights familiar to the viewer in an unusual form. In his works, nature returns to the most famous and popular places: daisies bloom in the shopping gallery of Victor Emanuel II, butterflies flutter in a New York subway car. Helgert, a well-known digital artist, is trying to imagine how some cities would have changed as a result of the COVID-19 epidemic. The artist showcases many of his works on Instagram under the nickname VACADES. The project launched during quarantine gained 2 million views in just 2 days.