Fashion Week

GIORGIO ARMANI: Velvet Notes

Giorgio Armani presented Fall Winter 2020/21 show behind the closed doors
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In Giorgio Armani’s world, precision meets gentleness. Thus the purity of the lines that envelop the body and accompany its gestures also enhances the wearer’s personality, in its most intimate and truest qualities. Masculine and feminine come together in a new balance, reaffirming the essence of a style that is coherent and constantly evolving.

This season, the dialogue between the men’s and women’s wardrobe took place in an atmosphere drenched with subdued romanticism. Over the sound of the moving notes of classical music, a vision of velvety and trembling precision emerges. The epaulettes, chevrons, and ribbing of the uniforms of literary heroes, along with the enveloping coats, small jackets with high buttoning, and knickerbockers tucked into boots, are re-interpreted in a feminine key; soft, delicate. Camouflage turned into an abstract and sparkling composition of flowers and petals, while the uniform lost its martial rigour to suggest a more graceful demeanour.

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Black velvet highlights movement, marking out the rhythm in fluid silhouettes with strong shoulders. Small jackets, greatcoats, straight-leg trousers, knitted overcoats, worn with flat shoes or boots and paired with geometrically-shaped bags, sketch out a progression that in the evening gives way to long, glittering dresses. Black dominated the scene: bright rather than nocturnal, punctuated by generous dashes of pink, teal, and pearl grey.

Giorgio Armani's tribute to China

Giorgio Armani decided to present his Women’s Fall Winter 20-21 show behind the closed doors. The show was live-streamed in front of an empty ARMANI TEATRO teatro, on Armani.com, Instagram@giorgioarmani and on Facebook@giorgioarmani. The decision was taken to safeguard the wellbeing of all his invited guests by not having them attend crowded spaces.

Giorgio Armani ended the show with a message of love for China – a country with which the designer has always maintained a special bond, both aesthetic and cultural – with a selection of looks from the Giorgio Armani Privé Spring/Summer 2009 and 2019 collections, which were specifically inspired by China.

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