To shoot the campaign for his Spring 2018 collection with adidas, Season 3, Alexander Wang and his cadre of models friends, alongside photographer Brianna Capozzi and stylist Haley Wollens, trekked across the desert to Coachella with nothing more than adidas factory rejects. Trading clothing for food and gas, they made it while stopping to shoot campaign along the way. A quick click through this season's drop will tell you that the poncho will surely be a hit during summer music festivals. Expect your feeds to be flooded accordingly.
Shop the collection here.