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Autumn/Winter 2020 Campaign: 'The New Wave'

Inviting you backstage at their Autumn Winter 2020 show in Paris, dunhill announces its latest campaign, ‘The New Wave’, an exploration of new and established codes and the continued evolution of the House.
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“I am fascinated with The Blitz club, particularly Homer Sykes’ pictures of it. It was a place of freedom and individuality, a mix of cultures: performers, the establishment and art. We don’t seem to have that now, that collision. And the collision is important.”

– Mark Weston, Creative Director.

 

Inviting you backstage at their Autumn Winter 2020 show in Paris, dunhill announces its latest campaign, ‘The New Wave’, an exploration of new and established codes and the continued evolution of the House.

 

In a series of intimate reportage shots, the new campaign reflects the spirit of seminal London nightspot the Blitz Club, as seen through the lens of British photographer Homer Sykes at the start of the 1980s. Known for its clash of culture, class, and the burgeoning New Romantic scene, the Blitz Club personifies the renewed direction of the House and the multiplicity of the dunhill man.

 

Capturing the energy, detail and camaraderie of the dunhill AW20 show, models Aleksander, Lawrence, Daan and Paavo represent a more authentic depiction of young men. As cultivated over the past few seasons, the latest collection embraces both the old guard and the avant-garde. Luxurious leather outerwear is layered over tailoring that is both rigorous and sensuous. Pegged trousers, a further nod to the New Romantic scene, provide a more relaxed lower half.

 

“The man in this collection is a cross between the preppy and the new wave, the establishment and the anti- establishment – it is not about making purely singular characters. Instead, it is about taking all those elements and putting them together, reconstructing and recontextualising.”

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Featuring prominently within the campaign are the House’s newest additions to footwear and leather goods. The Axis Runner combines a 1970s aesthetic with elevated detailing, whilst The Lock Bag takes inspiration from the classic British attaché case. Inherently dunhill in its DNA, this new icon is the manifestation of Creative Director Mark Weston’s vision, where House heritage and contemporary elegance is embraced at just the right tone.

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