Behind Fendi's new iconic Spring / Summer 2019 campaign

The clicks were made by Karl Lagerfeld himself
Reading time 54 seconds

For its summer 2019 collection, presented in Milan in September last year, Fendi brought pieces with the exotic, urban and sporty mix. The urban jungle of the Italian brand exuded femininity, lightweight modelling and hourglass silhouettes together with masculine shapes.

Now to reflect the spirit of the collection in the Spring / Summer 2019 campaign, the label brings the top 3 of the moment: Kaia Gerber, Adult Akech and Anok Yai, photographed by Karl Lagerfeld.

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Kaia Gerber, Adut Akech and Anok Yai (Photo: Divulgation)

The campaign pays homage to Fendi's bold creativity by incorporating the collection's modern and exotic vibe. Taking look closely to the denim maxi bombers, sweatpants, cycling shorts, raincoats with leather details, blazers with bulky pockets, leather corsets and jacquard organza dresses that we saw on the catwalk.

In the video below, watch the backstage of the models themselves and Silvia Venturini from the Fendi family.

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(Photos: Press Release)
Fendi Women's Spring / Summer 2019 Advertising Campaign: Behind-the-Scenes
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