The exchange of messages, affection at a distance and correspondence are the best way to bring us comfort and joy in the period in which we live. So, thinking of helping people to stay connected in the most delicate and beautiful way, Carolina Herrera and Paperless Post came together to create a collection of digital cards that exude elegance and sensitivity.
The cards have delicate designs that perfectly bring the fine aesthetics of the brand. Among the prints, they carry messages of affection, invitations to virtual meetings and congratulations.
Exalting the pleasure of personal correspondence with colleagues, friends, loved ones, as well as the founder of the Maison of the same name Carolina Herrera and creative director Wes Gordon have always liked - especially during these periods when physical contact and mail are limited - the collaboration of marks is perfect for keeping connections alive.
“Love and togetherness are incredibly powerful and any gesture, big or small, makes a difference. I love Mother's Day cards and the invitation to virtual parties is a fun idea, but it is the notes to check in that are so touching at the moment. Send it to your family. Send to a friend. Send it to a stranger. Send it to a doctor. Let people know that you love them and are thinking about them.” Says Wes Gordon.
Paperless Post CEO James Hirschfeld believes his mission is more important now than ever. "In this difficult and isolated time, communication and dissemination have taken on a new meaning," says Hirschfeld. "We are excited to bring Carolina Herrera's creativity, exuberance and elegance to our platform and to offer people new ways to connect digitally."
In times of tension and pandemic, the main priority of the elegant partnership is to add a little joy to the communication with those we like. Thus, all collab cards between Carolina Herrera and Paperless Post will be accessible and free for all users and anywhere in the world.