In 2019, Dior teamed up with the BMX brand Bogarde to create an exclusive logotype model for the French house. This year, the brand has gone even further and has updated the symbol of the Italian dolce vita. Celebrating summer and freedom of movement, Dior and Vespa have collaborated on an exclusive scooter (and its matching accessories) - an irresistible tribute to the art of living and its solar joys.
Founded in the same year, 1946, the Italian brand and the Parisian House are reinventing today the freedom of movement and expression. Reflecting their expertise and the symbol of their heritage, the Vespa 946 Christian Dior revisits the iconic model in a graphically elegant version, designed by Maria Grazia Chiuri. Its monocoque architecture with emblematic curves is sublimated by a top case and a helmet, adorned with the iconic Dior Oblique pattern, echoing the design of the saddle.
These limited edition creations will be released in Spring 2021, available in Dior boutiques around the world and, subsequently, in a selection of Motoplex stores of the Piaggio group. Transform your trips into a luxurious escape!