Alessandro Michele reveals Gucci's newest campaign for Autumn 2019. Inspired by the story behind prêt-à-porter, the photos reveal the beauties of this universe - the creation of the pieces, fittings, parades, backstages, editorials and street style.
The campaign speaks directly to the imagery of the brand's creative director, who recreates four celebrated decades of ready-to-wear: the 50's, 60's, 70's and 80's.
Shot by Glen Luchford, the campaign #GucciPrêtÀPorter has an air of nostalgia. "Ready-to-wear is in the headlines again and has become the protagonist, just as it was 30 years ago, when the sensationalism of the covers was focused only on the length of the sheaths, the color of the season and a new fabric," says the Italian brand in a statement. It is an ode to the pre-internet time, in which the fashion image process had its own time and caused commotion to be revealed.
See more campaign photos and the inspirational video!
Watch the video below: