GUDU designs adorn the female body through dramatic, sensual silhouettes with total look showstopper aesthetics. Each piece is a sculptural embellishment, engineered with uncompromising quality.
The brand is an irreverent take on the polished and refined tailoring. The collections are based on subtle wearable deconstructionism and encourage total look styling. GUDU rejects the constraints of traditional cut, creating works conceived with fire in the soul but executed with clinical coolness.
GUDU muse is a blue-blooded punk. She is a rebellious and eccentric character, irresistible in her allure. She exists outside the lines and has a sense of high voltage about her. GUDU places a Woman on the centre stage — lending her a distinctive right to feel worthy of applause for simply being herself.
Lasha Mdinaradze graduated from Iakob Nikoladze Art College and State Academy of Arts in Tbilisi, followed by Accademia Italiana in Florence. His background in costume design is manifested through an innovative and bold artistic vision. Winner of Benext Fashion Design Contest.
Theatrical performance and an approach to garment construction with an architectural precision are encoded in every piece created by GUDU.
GUDU belongs to a new generation of designers, who's vision is characterized through daring collision of epic highs with avant-garde, subcultural lows.
For AW2020-2021 GUDU explores making complex yet wearable garments. The collection’s dominating features are intricate patchwork and pleating techniques delicately assembled together by hand from individual patches of faux leather — beautiful examples of the designer's commitment to craftsmanship.
Abstract geometrical patterns of the jackets, pencil skirts and oversize totes are the focal point of the collection, fused with asymmetrical plisse skirts, quilted outerwear and silk appliqués. Refined silhouettes are spiced up with offbeat detailing: vivid green silk visible through cuts of a classic black tuxedo, whilst palazzo pants with with shapely front pleats reveal a powerful masculine side.
In a signature manner for GUDU, the models’ faces were covered with masks — as a symbol of provocation and sexual liberation. GUDU never lets the wearer go unnoticed.