H&M unveils swimwear collection with Love Stories

Swimwear, bikinis, beachwear ... For summer 2019, H& M joins forces with the Dutch brand Love Stories and unveils an ultra desirable capsule collection.
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After a successful first collaboration around an exclusive lingerie collection, H & M and Love Stories reiterate the experience, this time imagining a capsule composed of swimsuits and beachwear. Pastel colors, romantic prints and sporty cuts: the collection contains all the elements that made the success of its collaboration in lingerie, but this time translated into swimsuits. Inspired by the 70s aesthetic, it is suitable for surf lovers as well as for those who swear by idleness. We find retro bands, triangular bikinis, bare shoulders, but also suits and belted jerseys. All in a palette of pink, green and tangerine colors. Summer accessories such as towels, sarongs, beach bags and tunics in animal prints and sophisticated monograms complete the capsule.

True to the mix'n'match mentality of Marloes Hoedeman, founder of Love Stories, every piece in the collection is designed to be interchangeable. " It's a dream to collaborate again with H & M, offering customers an aesthetic Love Stories at H & M prices.The Swimclub x H & M Love Stories collaboration remains true to our mix'n'match principle and is designed for 'been fun, ' she said.



The collection


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