H&M celebrates launch of Studio AW19 Collection with an event in New York

On September 4th H&M celebrated the launch of H&M Studio AW19 with an exclusive event in New York. Studio muses and celebrities such as Barbie Ferreira, Joan Smalls, Indya Moore, Rowan Blanchard and Stella Maxwell attended dressed in H&M Studio AW19.

Guests were invited to discover the collection in a Manhattan home, by a group of female New York based muses including artist Carlotta Kohl, music artist Zsela, Deborah Hanekamp, entrepreneur Babba C Rivera, model Precious Lee and Spiral Theory Test Kitchen. Each room was dedicated to a muse, where guests could experience and interact with them and the collection.


"We are excited to celebrate the Studio AW19 launch in New York together with this group of strong and inspiring people. It was great to see how everyone styled themselves in the collection, which is all about empowerment and feel great from dusk till dawn,” Ann-Sofie Johansson, Creative Advisor at H&M.


The collection will be available in selected stores and online from September 5th.

1568108368785198 annsofie johansson1568108419594234 babba c rivera
1568108422082275 barbie ferreira1568108424803403 carlotta kohl
1568108432535378 deborah hanekamp1568108437239800 joan smalls
1568108461398441 joan smalls annsofie hannah bronfman1568108483771082 zsela
1568108469759991 group image studioaw191568108475968977 rowan blanchard
1568108478353350 stella maxwell

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