Guests were invited to discover the collection in a Manhattan home, by a group of female New York based muses including artist Carlotta Kohl, music artist Zsela, Deborah Hanekamp, entrepreneur Babba C Rivera, model Precious Lee and Spiral Theory Test Kitchen. Each room was dedicated to a muse, where guests could experience and interact with them and the collection.
"We are excited to celebrate the Studio AW19 launch in New York together with this group of strong and inspiring people. It was great to see how everyone styled themselves in the collection, which is all about empowerment and feel great from dusk till dawn,” Ann-Sofie Johansson, Creative Advisor at H&M.
The collection will be available in selected stores and online from September 5th.