The universe of niche fragrances is in full expansion. Consumers are increasingly seeking out-of-the-ordinary options and essences that identify them through unique characteristics, be it for their mix of ingredients, their inspiration or their history. Three Parisian proposals with identity.
In the bar
Some highlights to meet? Liquides Imaginaires, the perfume firm of the creator of Liquides with designer Philippe Di Méo, inspired by mystical elements; 19-69, with fragrances that gravitate in the counterculture of the 60s; and BDK, a young brand based on imaginary stories.
9, Rue de Normandie, Haut Marais. liquides-parfums.com
Located in a traditional Parisian area, close to the Tuileries Gardens and a few steps from Vendôme Square, is Jovoy. This contemporary house, very nicely, occupied the structure of a very traditional almost one hundred years old. It is defined as a precursor to “rare” perfumes, made by creatives who use original raw materials and who work experimentally.
“ Many people come up with an idea already chosen, others with an idea of what they want to wear or how they want to smell. Some tour the boutique for hours until they find their favorite. We never press to make the purchase, our philosophy is to ensure that the consumer is one hundred percent sure of what he is going to wear and then use it to the last drop, ”says Caroline Capri, Marketing Manager of the house.
Among the non-serial brands found here, are the Italian Nasomatto, with lines that evoke everything from food to sex; Eight & Bob, favorite of John F. Kennedy; and Akro, which refers to addictions such as chocolate, coffee, alcohol or cigarettes.
4, Rue de Castiglione, District I.