"Gucci is a party, and everyone is invited" - be the perfect slogan - after all, at the very core of Gucci's identity is lots of fun, freedom, and inclusivity. That's the ideal way to describe the spirit of the label, according to Alessandro Michele.
Titled ComeAsYouAre_RSVP, the Cruise 2020 campaign is no different, and Gucci celebrates this vision of a permanent party, as it represents, first and foremost, a state of mind: anything is possible, there are no limits, where everyone goes with everyone and the world. Clothing offers endless possibilities to be who you want or appear as you prefer, without any barriers or limits.
Conceived by Alessandro Michele, photographed and filmed by Harmony Korine, this campaign ignites this idea of equal enthusiasm. Everyone comes together, including the bathtub and the pool: the timeless, savage rock star, the glamorous socialite, the Bourgeois lady, the mogul, and the hip hop star. No one can say who is what and who is dating who, and it is precisely this apparent confusion swirling with signs that make Gucci, Gucci.
Who are among the guests? Sienna Miller, Iggy Pop, Benedetta Barzini, and Gucci Mane represent many connected worlds with open doors.
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer and Video Director: Harmony Korine
Director of Photography: Rodrigo Prieto
Hair Stylist: Paul Hanlon
Makeup: Thomas De Kluyver
Location: Villa La Furibonda
Talent: Sienna Miller, Gucci Mane, Iggy Pop, Benedetta Barzini, Orlando Miani, Angelo Bucarelli, and Marisela Federic