Louis Vuitton has designed candles to be sold in Louis Vuitton boutiques in collaboration with RED, a non-profit organization that aims to fund HIV / AIDS awareness and research. The most prominent feature of the candles is the red caps, RED's signature.
RED was founded in 2006, along with Bono and Bobby Shriver. At the heart of the project, which aims to combat and destroy HIV / AIDS, was to create a collective working space. Since 2006, RED has been working with many brands, adding their signatures to each brand, every model, and every piece, realising the RED version and transferring the revenue to the Global Fund.
The Louis Vuitton I (RED) candles will be available for $ 60. The fragrance, made by the famous perfumer, Jacques Cavallier Belletrud, comes to life with Marc Newson lines. The scent has sweet and floral undertones, reminding of feelings such as love, freedom, warmth, and purity.