#RewiringFashion: The Initiative to Change the Rhythm of Fashion

BOF's initiative to change the course of fashion weeks has become viral, discussing seasonality, sustainability and future challenges.
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Rewiringfashion.org has been launched - a collective proposal for the global fashion system to be restructured: starting from the calendar, the format of the shows, and the presentations to the way the clothes are sold in shops. More than 60 designers, brands, managers and stores have joined together as signatories of the initiative, which was facilitated by the British magazine The Business of Fashion (BoF).


The initiative mostly includes independent brands, such as 3.1 Phillip Lim, A-COLD-WALL*, Altuzarra, Ami, Amiri, Anya Hindmarch, Christopher Kane, Connolly, Coperni, Craig Green, Dundas, Emilia Wickstead, Erdem, Fear of God, FRAME, Gabriela Hearst, Haider Ackermann, Isabel Marant, Lane Crawford, Mary Katrantzou, Missoni, Neil Barrett, Oscar de la Renta, Prabal Gurung, Proenza Schouler, Rag&Bone, Rodarte, Roksanda, Selfridges, Maria Cornejo, and many others. The proposal calls for radical change in the industry full of systemic challenges, now paralysed by the COVID-19 crisis.


An action plan has been defined in three initial phases: responding to the need to review the current fashion calendar, which is not synchronised with today's market; address the belief that the format of the fashion shows is outdated; and how to deal with the belief that fashion retailers should stop their dependence on discounts. The announcement is an appeal to the fashion industry, a gathering call to join the discussion and raise awareness through the hashtag #RewiringFashion.


On social media, the campaign has already started discussing the most important issues concerning the future of fashion, starting with the international leaders who lead the sector, including the organisations of the National Chambers of Fashion, brands and conglomerate groups. These conversations are essential in order to address the industry's challenges, including sustainability and financial difficulties.


The initiative has already inspired many to speak out, including Dries Van Noten, Giorgio Armani, Saint Laurent, Balmain, and Gucci, and organisations such as CFDA and the British Fashion Council have launched their own initiatives to help the system.


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