After two successful collaborations with Coach, Selena Gomez is back for another, only this time with a range of clothes in addition to accessories. As seen through the campaign images—shot by the legendary Steven Meisel—the pieces reflect the more laid-back style she's been rocking this past year, and given her recent activism regarding mental health, she decided to mesh the two together, opting for the collection's motto: “Not perfect, Always me.”
In the campaign—shot by legendary fashion photog Steven Meisel—Gomez wears lace camisoles and silk slips paired with soft-knit jumpers. The soft strength of both the clothes and the musician are perfectly mirrored by the New York City landscape that has always been at the center of Coach's ad campaigns, conceptualized by Creative Director Stuart Vevers.
“We wanted to bring cool new ideas to the table, and I loved getting her to take on clothes as much as accessories this time around," Vevers expressed.
Gomez has been the face of Coach since 2016 and released her first collaborative collection of bags and leather goods in August of last year. This month, the Grace, Bond and Trail bags will be receiving a revamp with new silhouettes and vintage-style details.