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The run-up to the CHANEL Fall-Winter 2021/22 Haute Couture show

CHANEL unveils a teaser filmed in the heart of the Haute Couture ateliers at 31 rue Cambon and at the Palais Galliera, the City of Paris Fashion Museum, where the collection was presented on Tuesday July 6th 2021.

For this occasion, the House had commissioned the photographer Mikael Jansson to create a series of images that feature the neo-Renaissance architecture of the museum in a game of light and shadow.

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Moreover, Sofia and Roman Coppola made a short film starring Margaret Qualley. From the exceptional savoir-faire of the ateliers to the last fitting of her dress in the Haute Couture Salons, the actress and ambassador of the House discovers the final preparations for the collection imagined by Virginie Viard.

CHANEL Fall-Winter 2021/22 Haute Couture

For his part, photographer Mikael Jansson captured the gestures of the seamstresses and seamsters who bring the collection to life. Precious moments of fashion, photographed in timeless black and white at the Haute Couture ateliers.

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