The Teddy Bear Coat Street Style

Max Mara’s creative director Ian Griffiths spent a lot of time in the archive and rediscovered the rich ‘Teddy Bear' coats that the brand made in the 80's using plush long pile fabrics in noble fibers - originally developed in German mills for making high end children’s' toys.

He discovered that not only were those fabrics no longer made but the mills had all closed down and much of the know-how had been lost. The team worked with an Italian supplier to redevelop the technology to produce a unique faux fur of pure camel hair on a base of silk. The exuberant volume of the coat is a c e l e b r a t i o n  o f  t h e f a b r i c ' s  o p u l e n t extravagance.

Everyone who sees it just wants to wrap themselves up in it, including Carine Roitfeld, Kim Kardashian, Izabel Goulart and Rita Ora to name a few.

Elsa Hosk

Carine Roitfeld

Eva Chen

Hailey Baldwin

Heidi Klum

Izabel Goulart

Kim Kardashian

Rita Ora

Rosie Huntington-Whiteley

MAX MARA RIGA Dzirnavu street 81



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