Luxury, refinement, and desirability: Prada has been one of the world's most renowned cult brands since 1913. The brand designers are constantly striving to stay innovative while following their exclusive style. Simple style and minimalist lines were the trademarks of Miuccia Prada, who is now one of the most important contemporary designers.
We have great news for fashion lovers and Prada fans - an online auction will take place in Autumn 2020 in cooperation with Sotheby's. This advertising campaign is not presented in pictures as usual, but features more entertainment and live sales.
The profit made after the auction will benefit UNESCO's educational projects. This promotes the inclusion of disadvantaged population groups worldwide.
The valuable auction items come from the universes of the Prada Fall / Winter 2020 men's and women's fashion shows. Fashion items, photo prints, fashion show invitations and parts of the catwalk decorations can be purchased during the auction. The campaign images juxtapose different contexts.
The clothes are objects of desire that remind us of emotions and experiences, tools of remembering a certain moment in fashion and time, which on this occasion can make a contribution to the future. A small number has already been shown for the first time on sothebys.com/prada.
Don't miss the details of other Prada pieces to be released in the coming months! The complete auction catalogue will be available online at the start of the auction on October 2, 2020.