Cool as ever in Saint Laurent’s signature black and white, Travis Scott is the official headliner for the brand’s Spring 2019 campaign. Shot by fashion photographer David Sims, the rapper rocks the latest menswear pieces, from sequined jackets to tailored suiting.
This isn't the first collaboration between Saint Laurent and the American rapper, however. Earlier this year, the brand teamed up with Scott to curate a limited edition, 12-track vinyl record sold exclusively at iconic French retailer, Colette. As Saint Laurent and other luxury houses are increasingly blurring the lines between high fashion and pop culture, creatives from different spheres are getting the opportunity to flaunt their fashionable sensibilities—showing off a chic, editorial side that has long been underrated and unexplored.
Check out the campaign images below.