In a study conducted in collaboration with BCG, the Vestiaire Collective reveals the five main reasons that motivate its buyers and sellers to take part in the used fashion market. It turns out, participants are looking for accessibility first and foremost, including paying for clothes at a discounted price and doing good business. Then comes the circular fashion principle: buying clothes today, selling them tomorrow. Working as an investment, 44% of people thus ensure they can afford more luxury items through the second-hand market. Third reason: variety. In terms of both different sizes and unique models, more than two-thirds of respondents say it is a crucial factor in their second-hand purchases. Besides, 83% of them prefer second-hand shopping because they find a large selection of pieces and brands. Another reason to buy second-hand is the possibility to find unique or limited edition pieces that cannot be found in stores. 73% say they it’s an easy way to find bold pieces to upgrade their style, while 62% look for sold-out or limited-edition items. Lastly, the durability of the clothes represents an aspiration for fashion to become ethical.
For those who would like to get involved in the second-hand fashion movement, Vestiaire Collective has highlighted some items worth investing in that will be much more valuable later. The list includes the iconic Saddle bag recently reissued by Maria Grazia Chiuri at Dior, Céline creations before the Hedi Slimane era, exclusive collaborations, and ultra-exclusive vintage pieces.