Why did Pantone launch two colors for 2021?

The company changed its strategy in an attempt to better forecast trends
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2020 is in its final stretch, and as tradition, Pantone has just announced the color for next year, only this time with a surprise: the famous company has chosen not one, but two colors that will be hit in 2021.

Ultimate Gray, a light gray, and Illuminating, a cheerful butter yellow, were selected as "two independent colors that come together to create an aspirational color combination, combining deeper feelings of consideration with the optimistic promise of a sunny day", announced Pantone.

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After an unpredictable and unprecedented year, Ultimate Gray symbolizes tranquility and resilience, while Illuminating reflects sunlight and optimism about a better tomorrow.

“The selection of two independent colors highlights how different elements come together to express a message of strength and hope that is lasting and uplifting, conveying the idea that it is not a color or a person, but more than one”, said Leatrice Eiseman, Executive Director of the Pantone Color Institute in a press release.

“Practical and solid as a rock, but at the same time warm and optimistic, this is a combination of colors that gives us resilience and hope. We need to feel encouraged and uplifted, this is essential for the human spirit. "

Looking for some fashion inspiration for 2021? These Pantone shades are likely to appear on products next year. Since 2000, Pantone's team of color experts has analyzed color trends and influences from entertainment, art, fashion, design, travel and other lifestyle inspirations to come up with one color - or, in this case, two - that highlights major global trends.

Pantone's choice for 2020, Classic Blue, was intended to represent stability, constancy and connection. The last time Pantone chose two colors in a year was in 2016, with Rose Quartz and Serenity blue - which were the most successful, by the way.

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