What’s old in fashion is, at some point, always new again. Take logomania, for instance. The trend first surfaced in the ‘80s, thanks to Dapper Dan and hip-hop artists like Salt-N-Pepa, Run-DMC, LL Cool J and the like, and reached its peak in the ‘90s, when logos were splashed across everything from clothes to bags and other accessories.
Then fashion took a turn towards minimalism, and logos were considered tasteless and gauche. Now though, logomania has come full circle and returned with a vengeance, with brands like Gucci, Louis Vuitton, and Dior reclaiming the cool of their monograms. And the trend shows no sign of slowing down either, leaving no echelon of fashion unturned. Case in point: the latest offerings from eyewear expert Luxottica.
Of course, it’s not uncommon for designers to incorporate insignia on the temples or upper corners of frames, but this season logos are amped up a notch further. Classic silhouettes and oversized frames are given a logomania makeover with brandings laser-engraved or stamped directly on the lenses. Not for the shy at heart, these versions are flashy in the best way possible, so wear it loud and proud with Burberry, Armani, and Dolce & Gabbana. Check out some of our favourite pieces below: