The brand was founded in 1975 by Jules Louis Audemars and Edward Auguste Piguet, who both came from watch families. Under the name of Audemars Piguet, they formed a manufacture to make watches in their home, Le Brassus (Switzerland). Over several generations, the people of the Vallée de Joux have become experts in metal, and, for more than 144 years, they have been preserving the art of Haute Horlogerie. The manufacture continues to be familiar and is not part of the large watchmaking groups, so, each collection has its own personality, but all the original savoire-faire of the firm is still maintained. Discover its beginnings and some of the most emblematic creations!
The passion for experimentation has positioned the brand through traditional geometric shapes such as the circle, square and rectangle, combining this to achieve an innovative design in the case of each watch.
In 2019, the iconic Sapphire Orb, inspired by a river from the Vallée de Joux, was unveiled. Between diamonds and sapphires, the watch was presented in a circular design that has already become an icon.
In Summer 2020, Le Brassus opened the doors of the Musée Atelier Audemars Piguet, a space that tells the stories of those who helped build the firm's universe. Designed by Danish architects from the Bjarke Ingels Group, this ultra-contemporary building intertwines tradition and technology with art and design. A unique opportunity to enter the creative universe of Audemars Piguet!