The Pasha Is Back!

The model "Pasha de Cartier" dates back to 1985 and, with its strong codes and exceptional design, is outside the frame of the art of watchmaking.
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Pasha Steel Woman

The watch was named after the Pasha of Marrakech, Thami El Glaoui, who originally commissioned Cartier to make a watch of this design, which was later added to the regular collection. The reissued Pasha is very faithful to the original - it retains the familiar square inner chapter ring framed by a round case, the unmistakable Arabic script for the numbers 12, 3, 6 and 9, the sword-shaped hands, the characteristic fluted crown cover, and the distinctive bracelet connections.


Launched in 1985, the Pasha de Cartier name pays homage to this lover of fine watchmaking and a lifelong client of Louis Cartier. Exceptional diameter, pendant crown and entirely in yellow gold, the extroverted design embodies the hedonism of the time and crystallises the success of an entire generation.


This watch has always appealed to those who think big: a broad world view that reflects the positive vision of today's entirely new generation of successful talents.

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If you look closely, you will immediately recognise the square in the circle - or the graphic embossing of the Pasha. Since its inception, this extroverted piece has been a cultural object and embodies the encounter between circle and square.


The iconic watch was inspired by a multitude of variations: from the Pasha C, which first introduced steel in 1995, to the Pasha 32, precious and feminine in 1998, and from the Pasha 42 with larger dimensions in 2005 to the Miss Pasha 2009, which presented a cheerful and colourful miniature version.


Pictures: PR

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