The prestigious modeling agency IMG Models never hesitates to innovate in order to find the next rare pearl. On Instagram, the company fulfills the wish of a large number of girls in this world: the possibility to become the top model of tomorrow. In its own way, IMG Models offers a daring and 100% fashionable way to spot the new star of the catwalks. It is through Instagram and the "We Love Your Genes" account that the agency offers a unique initiative, offering everyone the opportunity to become a model.
Founded in 2014, We Love Your Genes (WLYG) is a digital initiative, based on Instagram with a dedicated account and a hashtag for public use: the acronym #WLYG. The concept is simple: post your most beautiful shots on Instagram with this hashtag. An innovative way to get in touch with casting directors from all over the world for a chance to sign with IMG. This digital recruitment is making fashion industry more accessible, and allows the agency to obtain an incredible base of new potential talents, and this in an international way. IMG also has a team dedicated to this task, which travels the globe, going even to the most incongruous places. Everyone has a chance: some models could be spotted on the networks but also in places, like festivals, shops, or in souvenir shops of M & M's World. Latest recruit example, Tara Halliwell, who recently paraded for Burberry in London. So take your selfies!