Fashion Week

All you need to know about Milan Phygital Fashion Week

From the press conference of the CNMI, all the news on the Milan Phygital Fashion Week
Reading time 4 minutes

After the digital experience of July for the Spring-Summer 2021 men's collections, the next edition of Milan Fashion Week will be both live and digital. There are a total of 159 events of which 86 will take place live. What you perceive is a great sense of strength and unity from the brands that made Fashion Week possible, but also of the desire to continue experimenting through some digital shows.

Welcome back
Valentino and Dolce & Gabbana


A big "Welcome back" is reserved for Valentino and Dolce & Gabbana.

Maison Valentino, which has been presenting its collections in Paris for years, has decided to show in Milan for Spring-Summer 2021 womenswear due to the Covid-19 emergency.

Dolce & Gabbana, on the other hand, officially returned to the CNMI calendar starting from July 2020.

Live shows

Among the names that will physically parade on the first day: Fendi, N ° 21, Dolce & Gabbana, Alberta Ferretti, Blumarine, Simona Marziale - MRZ. On the second day: Max Mara, Daniela Greis, Etro, Sunnei and Vìen will walk the catwalks. While on the third day Versace, Sportmax, Boss, Marco De Vicenzo, Boss, Sportmax, Marco Rimbaldi, Francesca Liberatore will physically parade. Afterwards, on the fourth day Ports 1961, Philosophy di Lorenzo Serafini, Salvatore Ferragamo and Drome will parade live.

Digital presentations

The first day they will present their collections in digital mode Missoni, Dsquared2, Redemption, Calcaterra, A cold wall.

On the second day, the shows by Prada, GCDS, Max Mara, Emporio Armani, Genny, Preview, Vivetta, Luisa Beccaria, Sindiso Khumalo will be digital.

On Friday, 25 September it will be possible to virtually follow the presentations by Marco De Vicenzo, Philipp Plein and Gilberto Calzolari, Act N ° 1, Tod's, Marni, Elisabetta Franchi.

On the fourth day the shows of Giorgio Armani, Moschino, Gabriele Colangelo, Andrea Pompilio, Cividini, Ricostru, Emilio Pucci, Ermanno Scervino, Cividini, Annakiki, Laura Biagiotti will be digital.

On Sunday 27 September: MSGM, Spyder, Spotlight on Lebanese Designers, We are Made in Italy, MM6 Maison Margiela, Ji Won Choi, Atsushi Nakashima, Shuting Qiu will be in digital mode.

On Monday 28 September all shows will be digital: Alexandra Moura, David Catalán, Miguel Vieira.

Where to watch Milan Phygital Fashion Week

It will be possible to watch the shows of the Milan fashion week on the platform of the National Chamber of Italian Fashion. On the Facebook, Instagram and Youtube pages of the brands, but also through screens that will be positioned in the center of the city of Milan.

All events not to be missed

The events not to be missed during Milan Fashion Week are: the debut of Raf Simons as creative co-director of Prada for the Spring-Summer 2021 collection, which will be available in streaming on 24 September at 2.00 pm; the co-ed show behind closed doors by Giorgio Armani, in prime time on the La7 television network on Saturday 26 September; the first Blumarine collection of the new creative director Nicola Brognano on 23 September, the anniversary of Laura Biagiotti and the collaboration between the Japanese designer Tomo Koizumi and Emilio Pucci.

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