Fashion Week

Does fashion really vote for green?

Eco-responsibility has never been more important, and what better uniform than green? Mint, olive or fir tree, choose your hue.
Reading time 1 minutes

Even though failing to fully respect the interests of nature, fashion is already wearing the color. The colour, generating thoughts about the arrival of autumn, has been essential in many recent collections: neoclassical Givenchy or Nina Ricci yield to it; maximalists Marc Jacobs and Molly Goddard have been taken over by this colour aswell and even the street style experts have not missed the mark... Dressing green is a hoist against the artificial. This color is rooted in nature, so Ricardo Tisci's Burberry creations reminds of the grass of Hyde Park while Emilia Wickstead's shirt-dresses have the pigment of freshly picked olives. The knits of Louise Trotter, the new creative director at Lacoste, have the feeling of a magical forest. The colour, however, has been widely popular before aswell, for example, the uniforms of French football club AS Saint-Etienne during the 1975/76 season. Ironically, fashion, one of the most polluting industries on the planet, hears the call of nature.


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