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Swarovski becomes environmentally conscious

Swarovski has announced that it will create a brand new collection of crystals created entirely in the laboratory.

Swarovski has announced that it will draw the image of an environmentally conscious brand in the beginning of last summer. Crystals didn't not have a very clean record in terms of carbon emission from its raw form to its processing and finalization. The brand added that it would pay more attention to issues such as carbon emissions and water reproduction. So from now on it will focus on crystals grown entirely in the laboratory. The brand, which has already grown and processed white crystals in its own laboratories in 2018, now diversifies it in 16 colors, as they're rare and sold at exorbitant prices. New collection will cover 4 categories and 4 styles: fashion, art, music and architecture.

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