Although he is usually remembered for receiving the Best Male Vocal Grammy award four years in a row, from 1999 to 2002, he is more than a rock star - Lenny Kravitz has always had a very fashionable identity. The star, one of Saint Laurent's long-term brand ambassadors, is one of the rare people that Anthony Vaccarello considers inspirational.
Like other brands that remained silent in the pandemic process, Saint Laurent has shared a preview of the 2020/21 Autumn/Winter advertising campaign, giving signals of return back to normal. The advertising campaign featuring Lenny Kravitz shows Saint Laurent's signature style: black-and-white imagery and tailoring.
We look forward to the continuation of the advertisement campaign, shot by the famous fashion photographer and art director David Sims, which showcased blends of animal print shirts, textured fabrics and Saint Laurent's iconic blazer jackets.