Ryan Reynolds has landed a new beauty gig as the face of Giorgio Armani Beauty’s Armani Code fragrances.
As the modern male figure of self-fulfillment, the Canadian actor and producer was chosen as he “perfectly embodies the modern sensuality of the Armani Code man: someone with charisma, authenticity, an effortless style, and the right dose of irony”, said Mr. Giorgio Armani.
Reynolds’ first campaign for the brand , filmed by Emmy Award winner Reed Morano and shot by photographer Matthew Brookes, will be released in February and will be dedicated to the new Armani Code Absolu fragrance, which will launch in Singapore in March 2019.
Reynolds, Golden Globe nominated star and producer for Deadpool, has starred in films such as The Proposal, Green Lantern, Life and The Amityville Horror to name a few. His upcoming projects include the production and the starring role in the live-action adaptation of the board game Clue as well as Michael Bay’s highly anticipated film 6 Underground that is slated for release on Netflix in winter 2019.