Lifestyle

Meet Valery Kovalska

Ukrainian brand redefining eveningwear with edgy twist
Reading time 2 minutes

ABOUT

Valery Kovalska is a Ukrainian ready-to-wear brand providing a meticulously crafted and well-balanced solution for a standout black-tie dressing as well as original daily wardrobe. Recognizable deconstructed cut rooted in old world craftsmanship fosters the «neo-couture» allure of the brand’s collections. Extravagant yet feminine, Valery Kovalska brings together the contrasting ideas of exquisite couture designs, modern wearability and bold dare-to-shine attitude. Its chic and comfortable clothing is destined to draw attention whether at red carpet, big corporate office or spontaneous getaway.

The brand used to be known for its handcrafted intricate leather pieces up until 2016 when Valery Kovalska, the designer behind the namesake brand, made a conscious decision to discontinue the use of leather. The brand accepted the challenge to become more conscious and nature-friendly, adapting the leather techniques to other fabrics and choosing the path of sustainable development. Since then Valery Kovalska minimizes its waste, learning to use resources thoughtfully and up till the very last piece of fabric, supports local talents and artisans and avoids overproduction, choosing to grow slow but steadily. Creating timeless investment pieces that stand away from fast-fleeting trends, Valery Kovalska promotes the idea of conscious consumption offering versatile and durable pieces that last longer and can be styled in multiple ways.

 

BACKGROUND

Valery Kovalska, founder and designer of the namesake brand, has started her fashion career at 18 and soon became known in Ukraine for her styling works for TV shows and music videos. She firstly launched her own brand in 2010, gaining international press attention and a spot at emerging designers show during London fashion week. She relaunched the brand in 2013, after having pursued other initiatives, and has been successfully developing it ever since both in Ukraine and internationally. Her mix of classical tailoring, contemporary vision and extravagant deconstructed cut has been well received by the US, European and Middle East retailers, as well as appreciated by celebrities.

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Instagram - @valerykovalska

Website - valerykovalska.com

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