Eversince GAP announced its decade-long partnership with Kanye West, the internet just can't stop talking about it. After all, from starting his career as a rapper to finding his path as a designer, the American has a bold aesthetic, a powerful brand and a trajectory that includes many controversies. What to expect from the coming collections? Read our fashion analysis below!
Renewed & Modern Basic Elements
According to the company's statement, the partnership with Kanye will offer "modern and elevated basic concepts for men, women and children at affordable prices." West is famous for offering pieces of this style in his own brand, Yeezy, creating minimalist designs that will now be translated with mastery for the GAP audience.
Kardashians & Jenners As Supporters
If you are a fan of the Kardashian and Jenner style, it's time to get excited! Considering Kanye's involvement in the family and all the support they give each other when it comes to family businesses and partnerships, we will definitely see the influencers wearing pieces from the collection.
If you are a sneakers fan and have been waiting to increase your collection, unfortunately, this won't happen. Kanye has a contract with Adidas that prevents the creation of shoes for other brands. But, the good thing is that you can find sneakers with the American designer on the market anyway!
Kanye has already shown himself to be a supporter of diversity in fashion by casting different people for his campaigns for Yeezy, and we expect that he will take this concept to GAP and continue to follow this path in fashion.
If there is one thing that reflects the essence of Kanye West, it is spontaneity and boldness. After all, what about the time when the rapper got on the stage to claim that the prize given to Taylor Swift should have been given Beyoncé? We can expect the unexpected from the rapper.