The name of Fenty, which is already the last name of Rihanna, first came to life with the cooperation of Puma. Then it continued with Fenty Beauty, which took over the world of cosmetics, and was reinforced by his underwear brand, Savage x Fenty. As a brand founded from scratch for the first time after the Christian Lacroix brand launched in 1987, under the brand name of the French company LVMH (Moët Hennessy Louis Vuitton), Fenty took the step into the fashion world.
Rihanna's work on protecting animal rights, alongside flawless workmanship and high tailoring examples, is found in the latest colection called R2-20. The collection includes leather pieces called "Faux Leather". This was remarked and rewarded by PETA.
"PETA recognizes and thanks Rihanna for making her new FENTY capsule collection completely leather-free, showing off chic and cruelty-free vegan clothing that is both animal-friendly and better for the planet."
PETA Senior Vice President Lisa Lange said in a statement, "Rihanna should take a bow for this stunning cruelty-free collection... With her new vegan collection, Rihanna shows how easy it is to create a killer look that no animal had to die for." On Twitter, PETA celebrated Rihanna and wrote, "She proves that #VeganFashion can make you shine bright like a diamond! PETA is awarding @rihanna the Compassion in Fashion award for her JAW-DROPPING leather-free @FentyOfficial capsule collection!"